Description by Macaulay Sinclair :
Briefed with capturing the attentions of the quarter’s youthful, savvy crowd and creating the night time appeal the location demanded, Macaulay Sinclair took just ten weeks from inception to completion to produce a virtuoso Pitcher & Piano unlike any other in the group’s national portfolio.
According to Macaulay Sinclair Director John Macaulay, the concept of separateness and contrast underpinned the agency’s approach to a building which houses three stunning internal floors amid two 15-metre high Grade II-listed canal-side Victorian arches.
Macaulay confirmed: “The site was already so impressive, so theatrical and so full of urban character. We wanted to take that industrial splendour, that hard, utilitarian solidity and contrast it with floors of modern insertions. We wanted to create a site with parody and personality – a sort brass tack v brass neck approach, if you like.”
The Nottingham-based agency did that by ensuring much of their design work appeared not to touch the existing building fabric. Macaulay added: “We wanted newly introduced elements to work in tandem with the site while having character enough to work alone. The ground floor bar counter for example is a bottom lit green monolith which we wanted to give the feeling of floating within the space, while arches are up-lit to maintain the separation between the building and its offering. We believe the approach preserves the building’s impressive heritage while creating an exciting, immersive leisure experience.”